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L’Occitane en Provence Returns to NYC with Boutique

Historical storefront on the Upper West Side has been redesigned in the spirit of the brand's birthplace: Provence.

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By: Lianna Albrizio

Associate Editor

L'Occitane's new Upper West Side Boutique, as seen from the corner of West 80th St and Columbus Avenue.

L’Occitane en Provence has unveiled its latest store innovation through a revitalized Manhattan boutique. Situated in the heart of the Upper West Side at 416 Columbus Ave, this storefront has been redesigned in the spirit of the brand’s birthplace: Provence. The 891 square-foot boutique was designed to bring the essence of the brand to the New York City neighborhood. Featuring an elevated store design and concept, history and architecture unite to create an experience unique to...

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